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Positioning top talent for career success through image, confidence, and authenticity

You need a dynamic, engaging speaker to awaken your attendees and guide them with actionable next steps. As a management consultant turned image and style expert, Naana has the strategic mind and creative energy to transform your next event!

Badu Basics provides style coaching and image consulting services to prepare women, BIPOC, and young professionals for career advancement.


A cohesive image contains the ABCDs - Appearance, Behavior, Communications, and Digital Presence.  Our work shifts how you think about image and offers actionable steps to strategically align your personal brand with your career goals.

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Naana Badu

Style Coach.  Speaker.  Image Consultant.

The #1 secret I've learned in 15 years of coaching and consulting clients is trust. I deliver because I want you to succeed.


With 15 years as a management consultant at IBM, Deloitte, and NYU, Naana has navigated corporate spaces and learned firsthand the career-changing power of image, authenticity, and confidence.


Fusing her business acumen with an instinct for style, Naana launched Badu Basics, a styling and image consulting firm. Since 2008, she’s been helping high-performing women of color create a personal style that aligns with their brand and positions them for their next bold career move.


Naana is an Instructor at the Fashion Institute of Technology (FIT) in New York City; where she received her certification in Image Consulting. Naana is also a member of the Association of Image Consultants International (AICI).

Our Solutions

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Signature Talks

Book a call to discuss custom topics for your audience


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What's It Like to Have Naana As A Speaker?
Watch the video below to find out!

Naana has a bold and engaging approach that resonated with our young professionals! The workshop successfully increased our consultants' awareness and understanding of how to build a professional brand focused not solely on skill and performance, but appearance and behavior as well. Naana's an effective listener and facilitator who understood how to design content that aligned with the expectations of our firm culture. I highly recommend Naana's services to any individual or company.

Denise, Big 4 Consulting Firm

Connect with me on LinkedIn

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