
Positioning top talent for career success through image, confidence, and authenticity
You need a dynamic, engaging speaker to awaken your attendees and guide them with actionable next steps. As a management consultant turned image and style expert, Naana has the strategic mind and creative energy to transform your next event!
Badu Basics provides style coaching and image consulting services to prepare women, BIPOC, and young professionals for career advancement.
A cohesive image contains the ABCDs - Appearance, Behavior, Communications, and Digital Presence. Our work shifts how you think about image and offers actionable steps to strategically align your personal brand with your career goals.

Naana Badu
Style Coach. Speaker. Image Consultant.
The #1 secret I've learned in 15 years of coaching and consulting clients is trust. I deliver because I want you to succeed.
With 15 years as a management consultant at IBM, Deloitte, and NYU, Naana has navigated corporate spaces and learned firsthand the career-changing power of image, authenticity, and confidence.
Fusing her business acumen with an instinct for style, Naana launched Badu Basics, a styling and image consulting firm. Since 2008, she’s been helping high-performing women of color create a personal style that aligns with their brand and positions them for their next bold career move.
Naana is an Instructor at the Fashion Institute of Technology (FIT) in New York City; where she received her certification in Image Consulting. Naana is also a member of the Association of Image Consultants International (AICI).
Our Solutions
.png)
Signature Talks
OUR CLIENTS





.png)


